Every trade show marketing plan consists of three elements:
- Pre-show
- Onsite/During the show
- Post-show/Follow up
It's time for you to nail the ISSA/INTERCLEAN post-show follow up element. The September issue of Sanitary Maintenance will be on the desks of the thousands of jan/san distributors that walked the ISSA/INTERCLEAN show floor when they return to their offices. Don't let all of those conversations and leads from the show go to waste by not being top of mind. Keep an ongoing presence in SM and those ISSA leads just might become your next customers.
Here's the first look at our September issue.
Want to see what we're featuring in upcoming issues in 2017? Check out our editorial calendar.
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 September Sanitary Maintenance Issue Summary
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Carpet Care
Battery uprights are the latest trend in vacuums. As these new machines enter the market, this article addresses advantages and sales pitches distributor sales reps should make to clients. |
Distribution Software
We asked software providers about the Top 3 Functions of ERP Software. This article provides real-world examples from jan/san distributors about how these functions have improved business operations.
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Infection Control
Ultra-violet technology is gaining traction as an alternative to chemicals for infection control procedures. Distributors need to know about this technology whether they sell UV products or not, because it is competing for their business. If distributors do sell these products, sales reps need to thoroughly understand the technology, because as a high-cost item it is not an easy sell.
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Green Cleaning
Green Seal recently revised a number of certifications that are pertinent to the commercial cleaning industry, including GS-37, the standard for cleaning chemicals. This article addresses what distributors need to know about the certification changes.
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Cover Story:
Monetize Your Branding
Today's distributors operate increasingly as service providers. In order to be profitable, distributors must quantify the costs and benefits of those services, but they also need to continually remind customers of the value of these services.
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Strategic Sell Sales Column
Tina Serio discusses "tasks" jan/san distributors can give sales candidates during the interview process.
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In Every Issue:
- Face of the Industry
- Products
- Case Study
- Vendor Support
- Freetime
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 Your ad space deadline is August 6.
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Rob Geissler
Group Director
Commercial Cleaning Market
414-228-7701, ext. 461
rob.geissler@tradepress.com
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