Keynote and Featured Speakers

Keynote Address

Thursday, Oct. 18
8:30 a.m.
The Voice of a Generation
Speaker: Tom Brokaw
Legendary American news icon Tom Brokaw will present the 2012 keynote address. Brokaw has traveled the world to cover elections, summits, wars, political turmoil, and major news events of every description. Now he will provide in-depth analysis of the important economic, political, and social issues in the headlines — and the people behind them — to help jan/san distributors, building service contractors and in-house service professionals, understand how world events are shaping the cleaning industry.

Brokaw was the anchor and managing editor of NBC Nightly News for 21 years and stepped down from his post in December 2004. He continues to be a special correspondent for NBC News, producing and reporting on long-form documentaries, as well as providing expertise during election coverage and breaking news events.

He has received numerous honors, including the Edward R. Murrow Lifetime Achievement Award, the Emmy Award for Lifetime Achievement, and he was inducted as a fellow into the prestigious American Academy of Arts and Sciences. In addition, Brokaw has received the Records of Achievement Award from The Foundation for the National Archives; the Association of the U.S. Army honored him with their highest award, the George Catlett Marshall Medal, first ever to a journalist; and he was the recipient of the West Point Sylvanus Thayer Award, in recognition of devoted service to bringing exclusive interviews and stories to public attention.

In 1998, Brokaw became a best-selling author with the publication of The "Greatest Generation." In November 2011, he released his sixth book, "The Time of Our Lives: A Conversation About America," in which he addresses the challenges that face America in the new millennium and offers reflections on how citizens can restore America’s greatness.

Other Featured Speakers

Wednesday, Oct. 17
8:30 – 9:45 a.m.
One Team — One Brand
Speaker: Scott Deming
Learn how to transform your customers into evangelists, by delivering unique, emotional, one of a kind, and unexpected customer service. Great customer service starts from the inside, and ultimately starts at the top. Understand how to effectively communicate, motivate and empower your people to work together toward one common goal — one they not only understand but also whole heartedly believe in. Learn to create the “One Team — One Brand” environment that will make you more than just another choice to your customers.

Friday, Oct. 19
10 a.m. – 11:15 a.m.
Leadership and Vision to Drive a Customer Focused Culture
Speaker: Janelle Brittain
This internationally know Executive Coach will teach lessons of leadership, communication and strategic thinking to help attendees create opportunities with the greatest potential for success. Also during the session, attendees will find out which exhibitors won the ISSA Best Customer Service Awards.

posted on 7/30/2012