These days, having a Web presence means more than just creating a company website. Many building service contractors are also promoting their companies through social media sites such as LinkedIn, Twitter, Facebook and myCleanlink.

With these sites BSCs can communicate company announcements, industry trends or information about service offerings to a wide audience.

Social media is a lead generating tool and all visitors should be considered potential clients. That’s why its important that no matter which social sites BSCs choose to utilize, all content should somehow direct back to the company homepage.



posted on 10/12/2011