Selling the Power of a Clean Business

By Eric Adame

As the owner or operator of a commercial cleaning company, you understand that a clean business space is more than just a matter of aesthetics – whether it’s a professional office or a storefront. It’s a powerful tool that can maximize employee productivity, delight customers, and improve overall operations. The challenge is making the business owner understand the same from their perspective of return on investment.  

Here are a few ideas to consider when selling your service from the client's perspective. 

The Secret Sauce to a Thriving Workplace 

A clean and organized business is essential for maintaining high levels of productivity. Employees working in a clean environment are less likely to fall ill, meaning fewer sick days and more consistent attendance. This reduction in absenteeism can have a significant impact on the overall productivity of the workforce. Moreover, a clean workspace can reduce stress and improve mental clarity.  

Employees are more likely to stay engaged and motivated when not distracted by a cluttered and disorganized environment. This mental clarity can lead to better focus and higher-quality work. Additionally, a clean and well-maintained workspace reflects the company’s image positively. Employees are more likely to feel proud of their workplace and perform better in a well-kept environment. Happy space, happy place! 

For store owners, the appearance of a business can be the deciding factor for many customers. A clean and tidy facility conveys professionalism and attention to detail, which can be a competitive advantage. Customers who walk into a clean and well-maintained space will likely feel comfortable and welcome. This can enhance the customer experience and encourage repeat visits.  

A clean environment builds trust and credibility. Customers will trust a business that maintains a clean and organized space, which can lead to increased sales and positive word-of-mouth referrals. 

Enhance Business Operations and Efficiency 

A well-maintained workplace is not just about appearance; it can also significantly impact the efficiency and effectiveness of business operations. A clean and disinfected facility is safer for both employees and customers. It reduces the risk of accidents and helps businesses comply with health and safety regulations, avoiding potential fines and legal issues.  

Demonstrate how the regular cleaning and maintenance of equipment can extend its lifespan and reduce the need for costly repairs or replacements. The business owner will understand that this can lead to significant cost savings over time. Additionally, a clean and organized workspace can improve workflow and reduce the time spent searching for tools, documents, or other items. This increased efficiency allows businesses to accomplish more with the same resources, leading to higher productivity and better outcomes – all business owners should love that! 

Pitch Like It’s Your First Pitch of the Day, Not the Last 

Every business is unique, and your pitch should reflect that. Before you pitch, take the time to understand the specific challenges and needs of the business. Are they concerned about employee health? Customer satisfaction? Operational efficiency? Tailoring your message to address these concerns can make your pitch more compelling and relevant.  

Sharing success stories from other businesses you’ve worked with can provide concrete evidence of the benefits of your cleaning services. Case studies and testimonials can be powerful tools in building trust and credibility with potential clients. Offering a free trial or consultation can also effectively demonstrate the quality of your services.  

Sell Your Value 

What sets your commercial cleaning company apart from the competition? Whether it’s your eco-friendly practices, advanced cleaning technologies, or exceptional customer service, highlight your unique selling proposition (USP) in your sales pitch. If you use environmentally friendly products and practices, emphasize this in your pitch.  

Many businesses are looking for ways to reduce their environmental impact, and your services can help them achieve that goal. If you use state-of-the-art cleaning equipment or techniques, let potential clients know. This can be a significant selling point, especially for businesses that value innovation and efficiency. Your team’s professionalism, reliability, and responsiveness can also be a major differentiator. Sharing stories of how you’ve gone above and beyond for your clients can build trust and credibility. 

Closing the Deal 

Selling your commercial cleaning services is more than just offering a clean workspace. It demonstrates how your services can positively impact every aspect of a business, from employee productivity to customer satisfaction and operational efficiency. By focusing on these key benefits and tailoring your pitch to each client's specific needs, you can close more deals and grow your business.  

Remember, a clean workplace isn’t just nice; it’s necessary for any business that wants to thrive in today’s competitive market. 

Eric Adame is the Master Franchise Owner for Anago of Oklahoma City, part of the Anago Cleaning Systems brand supporting over 1800 franchises across the U.S. and Canada. For more information about Anago of Oklahoma City, visit AnagoCleaning.com/OKC.