If looking for an outside trainer, consider bringing in the local distributor or manufacturer’s representative to assist with the training. Although I request and highly recommend that the local distributor be present, I have had to impose certain guidelines to keep the class focused on the materials at hand. For instance, it is always helpful for the distributor to share information about OSHA guidelines, chemical safety, equipment maintenance and other points that they are the expert. It is not helpful when they try to turn it into a marketing effort with hard sell tactics that can turn off attendees.

As a trainer, I am your guest and am limited in how much I can say or do if the distributor gets out of line. If you want the distributor to conduct a workshop, then have him/her in on a separate day or time so that they can do their thing without causing the trainer to miss his/her training goals.

Another point to take into account is whether the distributor is qualified to train at all. Some great sales people have little or no real experience in how to train; although they may have a basic knowledge of their products. Be sure that you manage the training so attendees benefit from the entire presentation.

Your comments and questions are important. I hope to hear from you soon. Until then, keep it clean...

Mickey Crowe has been involved in the industry for over 35 years. He is a trainer, speaker and consultant. You can reach Mickey at 678-314-2171 or CTCG50@comcast.net


posted on 9/29/2015