“There is nothing wrong in change, if it is in the right direction. To improve is to change; to be perfect is to change often.”
— Winston Churchill

Chances are you’ve already noticed that we, too, have invested in a major change. I am very excited to announce that Housekeeping Solutions, beginning with this July/August 2013 issue, has been renamed Facility Cleaning Decisions.

To improve is, indeed, to change but change for change’s sake is not enough of a reason to mess with the identity of the cleaning industry’s leading publication.

That said, there was anecdotal evidence aplenty that the former name did, at times, confuse both readers and advertisers, specifically regarding which building markets we reached. While the word “housekeeping” might suggest hotel/motel facilities and specific cleaning professionals, truth is, we reach seven different building markets and a variety of cleaning titles, most of the them management level in nature.

We felt that the name no longer accurately described the level of expertise, changing roles, status or sophistication of the 38,000 readers we reach throughout this industry. I believe the new name does a better job at representing the professionalism and decision-making authority of our readership, and it seems I am not alone.

We tested the new name on a few loyal readers and the feedback has been very positive. One valued and prominent reader told us: “I think you’re taking the publication in the right direction … with your passion for the industry, this will be a positive for all concerned.”

I hope you will join me in my excitement of this newest improvement to the publication and I look forward to your feedback on this latest change.




POSTED ON: 8/20/2013