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ISSA Education Sessions: Tuesday, Oct. 20





Photo courtesy of ISSA
Photo courtesy of ISSA

Tuesday, Oct. 20
9:30 a.m. – 10:15 a.m.
Gender And Generations: Driving New Leadership


Speaker: Tracey Wilen
For new organization leadership, look within at women and younger employees. During this session, Wilen will share findings from the new book "Women Lead," based on interviews with 200 female leaders and surveys of more than 3,000 managers of both genders and across multiple industries. Participants will learn why quality leadership matters more than gender, why women are critical at the negotiating table; and more.


Tuesday, Oct. 20
9:30 a.m. – 10:15 a.m.
Advanced Distributor Program: Selling Value with Business Solutions


Speaker: Dave Frank
Distributors will learn an industry-proven model they can take back to their companies. Attendees will be challenged to rethink their sales approaches, analytical tools and B2B deliverables.


Tuesday, Oct. 20
10:30 a.m. – 11:15 a.m.
Cleaning For Infection Control: Not Just Spray And Wipe!


Speaker: Nicole Kenny
A variety of recent research studies will help attendees make the case for successful implementation of an overall cleaning and disinfection program. Attendees will learn how to identify desired traits of disinfectants and gain a better understanding of best practice principles for using disinfectants to minimize occupational health and safety concerns, while still meeting infection prevention needs.


Tuesday, Oct. 20
10:30 a.m. – 11:15 a.m.
Hot Topic Session – TBD


Speaker: TBD
ISSA is saving this spot for a topic of timely relevance that will be important to attendees come October.


Tuesday, Oct. 20
1 p.m. – 1:45 p.m.
Behind The Broom: Are Your People On The Same Page?


Speakers: Kevin Keeler, Judy Giles, Lance Witschen
The "Behind the Broom" authors will instruct how to create and implement operational standards to improve cleaning, workplace culture and the bottom line. Tips to be shared include expanding technology use; communicating cleaning systems to stakeholders; gather worker input; validating through certification; and celebrating success.


Tuesday, Oct. 20
1 p.m. – 1:45 p.m.
Grow Your Business While Others Shrink


Speaker: Jim Pancero
Working harder for a shrinking share of the market? Sell your way out of this dilemma by following four immediately implementable growth initiatives: coaching weaknesses, increasing prospecting time, shifting leadership styles, and getting more involved. Attendees will take home a detailed program workbook with steps to bring these opportunities back to their sales teams.


Tuesday, Oct. 20
1 p.m. – 1:45 p.m.
Society 3.0 – The Future Of Work


Speaker: Tracey Wilen
The modern workforce requires individuals and firms to have an actively engaged workplace. Advice from the book "Society 3.0" will be shared, as well as lessons from the healthcare, media, automotive and manufacturing industries.


Tuesday, Oct. 20
1 p.m. – 1:45 p.m.
The Winning Numbers Behind Sustainability


Speaker: Steve Ashkin
For those with a strong green cleaning program, sustainability is the next business requirement. Tap into the enormous amount of research available in the United States and abroad to determine what sustainability information needs to be measured, tracked and reported. Attendees will learn specific opportunities and tools to help meet customer reporting needs, and find solutions to internally reduce environmental impact and save money.


Tuesday, Oct. 20
1 p.m. – 1:45 p.m.
How to Become A Pro Using ISSA Tools


Speaker: Jaime Herrera
This training-session, presented completely in Spanish, will provide an overview of the tools and resources that ISSA provides to its members. Facility managers, cleaning supervisors, and managers will learn the basics to design quality systems, how to develop cleaning services that protect public health, improve the environment and increase the bottom line.


Tuesday, Oct. 20
1 p.m. – 1:45 p.m.
Advanced Distributor Program: Strategic Pricing for Distributors


Speaker: Brent Grover
Don't delegate pricing to the sales team — it's too time-consuming. For smaller customers, this job should be given to support staff. For larger clients, give sales pros sophisticated and analytical market data. In this session, distributors will be given the steps to implement a plan that breaks pricing down by customer segment and product line.


Tuesday, Oct. 20
2 p.m. – 2:45 p.m.
Behind The Broom: Steer Your Operations Away From The Cliff


Speaker: Kevin Keeler, Judy Giles, Lance Witschen
The "Behind the Broom" authors will share how a quality control program can get attendees' operations moving in the right directions. Staff inspections — and communicating those results across the organization and client base — can improve operations and expand overall business.


Tuesday, Oct. 20
2 p.m. – 2:45 p.m.
Career Coach: Marketing In The Digital Age


Speakers: Tim Wolf, Marc Collings, Stephane Dagenais, Bonnie Yatkeman, Irina Kem
Marketing is complicated. Messages compete with a bombardment of digital content and recipients' attention spans are short. Improving marketing messages can be just as complicated, sorting through buzzwords such as clickability, engagement, gamification, big data, advertainment and more. ISSA's Young Executive Society (YES) has assembled a panel discussion to teach the tools and tricks of marketing in today's digital age.


Tuesday, Oct. 20
2 p.m. – 2:45 p.m.
Help Facilities Save Money And Reduce Environmental Impact


Speaker: Steve Ashkin
Building owners and facility managers are focused on reducing their total operating expenses, which includes more than cleaning. Service providers need to move away from discussing the direct cost of cleaning to the spend on energy, water, waste and other expenses. Distributor, service providers and manufacturers will learn about strategies, processes and products that can help their customers save money and reduce environmental impacts.


Tuesday, Oct. 20
2 p.m. – 2:45 p.m.
Advanced Distributor Program: Filling The Glass For Sales Success


Speaker: Barry Maher
Maher will skip the fluff and focus on the business nitty-gritty by sharing practices from his bestselling book "Filling the Glass: The Skeptics Guide to Positive Thinking in Business." Distributors will learn sales strategies, tips and motivation that can help transform both experienced veterans and green rookies.


Tuesday, Oct. 20
2 p.m. – 2:45 p.m.
Straight Talk


Speaker: Larry Johnson
Honesty in business is rare. Whether its fear of reprisal, natural timidity or not wanting to hurt feelings, many employees avoid telling the truth. With this session, establish a new standard of communication — encouraging candid discussions, expression of opinions and healthy debate. Learn how to create a culture of accountability and responsibility, and conduct difficult conversations without fracturing relationships.


Tuesday, Oct. 20
3 p.m. – 4:45 p.m.
IICRC Hard Surface Program: The Art And Mystery Of Hard Surface Flooring


Speakers: Mark Warner, Stan Hulin, Claudia Lezell, Paul Pleshek
Five sessions are rolled into one with this information-packed review of hard floor care's hottest topics, complete with a Q&A. Attendees will hear a summary of the state of hard surface flooring, as well as review the evolution of new hard surfaces, including green flooring. Discussion will also include floor safety standards, slip-and-fall issues, and flooring inspections.


Tuesday, Oct. 20
3 p.m. – 3:45 p.m.
Attract The Best Millennials To Your Sales Team


Speaker: Jim Pancero
The Millennial generation is businesses' greatest opportunity to replace retiring Baby Boomers. But how can executives position their companies to be attractive enough to recruit these young workers? Attendees will learn the different motives, interests and opportunities Millennials pose. Also, learn how to maximize the performance of this next-generation sales team.


Tuesday, Oct. 20
3 p.m. – 3:45 p.m.
CIMS: The Professional Standard For Clean, Healthy, And Sustainable Facilities


Speaker: Dan Wagner
Proper cleaning can produce healthy and productive indoor environments. ISSA's CIMS and CIMS-GB certifications can serve as a benchmark to deliver an unprecedented level of professionalism and customer value.


Tuesday, Oct. 20
3 p.m. – 3:45 p.m.
Listening: Your Key To Extraordinary Leadership


Speaker: Scott Hunter
One of the qualities of effective leaders that is under-appreciated is the ability to listen. Every great leader listens in a way that allows people to experience being heard, appreciated, acknowledged and known. In this program, attendees will discover how being an effective listener can be the key to success as a leader.


Tuesday, Oct. 20
3 p.m. – 3:45 p.m.
Advanced Distributor Program: Mergers And Acquisitions for Distributors


Speaker: Brent Grover
For those considering buying or selling a distributor business, this is a must-attend session. Grover will give a preview from his much-anticipated book, "The NAW Guide to Distributor Mergers & Acquisitions." Distributors will gain insights from a study of more than 100 recent industry transactions, their valuation methods and deal structures. Highlights from six in-depth interviews with professional advisors about their hands-on experience, will also be shared.


Tuesday, Oct. 20
3:30 p.m. – 5 p.m.
Women's Forum


Panel Discussion
Industry executives and members of the ISSA Hygieia Network will discuss the opportunities and trends women should be aware of as they pursue careers in the cleaning industry.


Tuesday, Oct. 20
4 p.m. – 4:45 p.m.
Creating An Insanely Positive Workplace Culture


Speaker: Larry Johnson
Apply the same management practices that Fortune magazine's "100 Best Companies to Work For" employ to inspire positivity amongst their employees. Attendees will learn recruitment strategies that maintain, grow and develop office culture; performance feedback best practices; and proven motivation and engagement tactics.


Tuesday, Oct. 20
4 p.m. – 4:45 p.m.
Advanced Distributor Program: Sales Wisdom Of The Dinosaur


Speaker: Dave Fellman
Just because the business world has changed doesn't mean that sales fundamentals have to change, too. Fellman's fast-moving session will cover numerous examples of Dinosaur Wisdom worth revisiting to ensure success in any sales environment. Distributors will learn what makes a buyer tick, how to use it to turn them into a customer, as well as other valuable advice regarding customer communications and negotiations.


Tuesday, Oct. 20
4 p.m. – 4:45 p.m.
The Spoken Word: Your Access To Power


Speaker: Scott Hunter
Studies indicate that 70 percent of American workers have "checked out." Business executives and supervisors need to hone their ability to speak in a way that engenders hope, confidence and enthusiasm within their organizations. Attendees will discover the true function of language and how to best provide leadership for employees.