ITW Professional Brands announced that its Quatguard XL food service wiper, an Atlantic Mills brand disposable towel has been selected as a finalist in the World of Wipes Innovation Award competition. The competition is being held as part of the annual World of Wipes (WOW) Conference which takes place June 17-20 at the Hotel Intercontinental in Atlanta.

The World of Wipes Innovation Award recognizes and rewards innovation for wipes that utilize nonwoven fabrics in a way that expands their usage. ITW was selected for demonstrating advancements in one or more of the following award categories: creativity, novelty of approach, uniqueness and technical sophistication. 

“We are committed to the development of innovative products that enhance our customers’ efficiency, and their ability to clean and sanitize more effectively,” says Rich Bucher, director of marketing. “We are honored to be recognized as a finalist for this competition, and will continue to develop innovative products that meet the unique needs of our customers.”