In an evolving business environment, sales professionals are challenged to continually grow and expand their sales techniques to ensure success in a competitive atmosphere. Continuing their support of helping dealers and sales teams reach sales objectives, grow businesses and strengthen customer relationships, United Stationers has launched the engaging and interactive CORE Learn training program.

CORE Learn, a component of United Stationers' Center of Reseller Excellence platform, which launched early last year, will guide sales professionals in taking a different approach to sales through a combination of small-group, large-group and individual exercises. The program is the next generation of the United Dealer Training (UDT) program United Stationers has offered dealers for almost 20 years.

"The skills and techniques required for increased sales and profitability in the business products industry have evolved significantly over the past few years," said Phil Barnette, manager, United Dealer Training. "CORE Learn recognizes this changing environment and provides resellers with relevant, customized training programs and processes that will help sales professionals sell and leaders lead."

CORE workshops will prepare independent resellers for success through a variety of instructor-led workshops, webinars, podcasts, on-line video role- plays, and online courses. By providing attendees with the latest developmental strategies, tools, and training that promise to be progressive, robust and engaging, resellers will be prepared to produce fast, tangible results customized to their specific needs.

"Many independent resellers who have participated in the UDT program experience sales increases," said Phil Barnette, manager, United Dealer Training. "United Stationers training experts have worked with hundreds of independent resellers through UDT, and we’re looking forward to expanding this success with CORE Learn."

Sales professionals today must approach clients in a consultative manner. To do this, CORE Learn strives to research and develop courses and processes. In 2015 CORE will introduce video role-play capabilities, as well as courses in business acumen and consultative selling. Resellers can find more information on CORE Learn on Solutions Central – United's go-to resource for vital sales and marketing tools.