Sealed Air’s Diversey Care division announced it has renewed its longstanding global partnership with SKÅL International, a professional organization of global tourism leaders, which includes 17,000 members across 85 nations and unites all branches of the tourism and travel industry to promote global responsible and sustainable tourism through friendship and peace.

“We’re thrilled to continue our partnership with SKÅL and look forward to another year of working closely with the tourism industry’s brightest leaders,” said Lill Kleven, Global Marketing Director of Hospitality, Diversey Care. “In 2015, we will set ambitious sustainability standards and inspire the industry to practice responsible tourism.”

Through the partnership, SKÅL and Diversey Care will engage in joint activities to promote sustainability, including more widely implementing their Soap for Hope program. Soap for Hope aims to save lives, provide livelihoods and prevent waste by collecting used soap bars from hotels. The soap is then re-processed and made into new soap bars, which are either used by local communities to increase hygiene and health or sold to provide an income.

Soap for Hope was most recently launched in Latin America during SKÅL’s 75th World Congress in Mexico City. At the annual World Congress, Diversey Care and SKÅL hosted an awards program honouring hoteliers across various categories of sustainability. The 76th World Congress will take place in Mombasa, Kenya in October 2015, and Diversey Care and SKÅL will once again recognize hoteliers for their sustainability initiatives.

“This partnership, with a joint and inspiring ambition, can make a huge difference to local communities around the world,” said V.Salih CENE, President of SKÅL International. “We look forward to continued collaboration with Diversey Care to help hoteliers protect our planet and the people who are employed by, visit and live near hotels.”