Osborn, supplier of industrial brushes, polishing compounds and buffs, hired Larry Outtrim as its national account manager.
 
As a national account manager, Outtrim’s responsibilities include maintaining and managing distributor relationships, growth and overall marketing programs. Although new to the brush industry, Outtrim has more than 27 years of general industry experience working as a product manager, marketing manager, national account manager and a brand manager.
 
Outtrim plans to sharpen and enhance Osborn’s marketing strategies through distributor marketing and communication programs. He will bring the momentum from these programs to Osborn’s branches, outside sales and site personnel through a variety of avenues, including its salesforce, direct communication to distributor middle managers and key personnel. Outtrim believes this approach will have an impact that will lead to a more cohesive relationship, increased order opportunities and more profitable results.
 
“We at Osborn are excited to welcome Larry and his goals of bringing our products to the forefront of the distributor mindshare,” said Mark C. Johnson, vice president of sales and marketing at Osborn. “His team-oriented mindset will build team chemistry while we further strengthen our brand awareness.”
 
Outtrim currently lives in York, South Carolina.