Poo~Pourri Founder and CEO Suzy Batiz issued the following statement:

“Poo~Pourri is a small woman-owned business with an entrepreneurial spirit. Its brand and product are beloved by many. We were saddened and shocked when we saw that global giant Reckitt Benckiser not only copied our toilet deodorizing product, but our packaging, advertising and trademark in an attempt to capitalize off of our brand equity and creativity. We want all of our loyal customers to know that VIPoo is not our product. We sued Reckitt Benckiser to protect our brand and our company.”

On March 8, 2016, Poo~Pourri sued Reckitt Benckiser for copyright infringement, unfair competition, trademark infringement, and dilution in violation of the Copyright Act, the Lanham Act, and Texas law.

Since 2007, Poo~Pourri Before-You-Go Toilet Spray has been stopping bathroom odor before it begins so you can leave the bathroom smelling better than you found it. With over 125 million combined YouTube views and over 10 million bottles sold, Poo~Pourri has become a pop culture sensation and start-up success. Poo~Pourri is sold in over 9,000 retail locations nationwide and has earned the Good Housekeeping Seal of Approval in 2013 and an Edison award in 2014. The company was also ranked on Inc.’s 5000 Fastest Growing Companies.