For cleaning contractors — or product distributors — trying to build a business in a competitive industry, standing out from the crowd is crucial, according to an article on the Inc. website.

The first thing to do is to identify what it is you do well and focus on making it world class. Then work on building your personal brand though connections formed by blogging, taking speaking opportunities or appearing on podcasts.

It is also recommended that business owners find pitch nights or industry awards to enter for the free exposure. Getting one or more flagship customers can be helpful, too.

And finally, always give exceptional customer service. It will lead to referrals and customer loyalty.

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