AFFLINK CEO Receives CEOToday Award

Every year, CEOToday Magazine, an international publication read by C-Level executives, business leaders, and entrepreneurs, identifies and honors companies and their top executives that have proven their leadership on a global stage. According to CEO, these people represent the "best of the best" among the world's top executives.

This year, one of the recipients of the CEOToday Awards is Dennis Riffer, who is now serving his 15th year as the President and Chief Executive Officer of AFFLINK, a sales and marketing organization for the professional cleaning, hospitality, healthcare, and packaging industries.

CEO honored Riffer because he has "transformed AFFLINK form a traditional buying group [in]to a preeminent sales and marketing organization." 

He accomplished this, "by focusing on driving growth for both AFFLINK members and its suppliers. In doing so, the company has more than doubled in size under his leadership."

AFFLINK, as the name suggests, is the link between clients, distributors, and suppliers. However, according to CEOToday, what has made the company such a success, especially under Riffer's stewardship, is the technology it brings to the table.

For instance, their ELEVATE process is designed to "uncover never-before-seen opportunities" for companies, reports CEO. This allows AFFLINK's distributor members to "enhance their clients' overall image, promote a healthier workplace, decrease total costs, increase productivity, and meet sustainability objectives."

CEO also honored AFFLINK and Riffer for ELEVATEMarketplace.com, launched in 2017.

Designed for small- and medium-sized companies, ELEVATEMarketplace.com combine the benefits of "an eCommerce platform with a knowledge portal," allowing users to make more effective purchasing decisions.

"This is a great honor," says Riffer. "But I must share it with all the people here at AFFLINK as well as our members and suppliers. We are all honored with this recognition."