Web construction in process with small people working inside of the monitor on white back

The American Cleaning Institute (ACI) launched a redesigned and updated CleaningInstitute.org website, offering its audiences a modern resource for easier access to information on the value cleaning products bring to all facets of life.

“The products and chemistries our industry creates are leading us to a clean and vibrant future,” said Melissa Hockstad, ACI President & CEO.

“Our revamped website helps showcase that path by being a leading source of information on cleaning products, their ingredients, and how the industry contributes to a clean, healthy and sustainable future. We are thrilled to be unveiling this redesign, with a new look and an enhanced user experience, to better engage and inform our members, stakeholders and all who are looking for fact-based information on cleaning.”

This project included re-organizing much of the site’s content to offer user-friendly navigation and making it more inviting and discoverable to various audiences including consumers, members, teachers and researchers. New features include:

 • A question search on the homepage aimed at helping consumers get their cleaning questions answered (and a new Ask ACI section)
 • A filtered search that helps users access up-to-date cleaning advice as well as archived research, dating back to 1962
 • Interactive elements that display cleaning information in a fun, engaging way, including a stain removal guide and laundry basics tutorial
 • Related content aimed at recommending new content to ACI’s audiences

ACI collaborated with New Target digital agency to create a site with a modern, responsive design and improved functionality for easy access to information about and for the cleaning product industry.