Highway signs encouraging people to be proactive by getting off at the next exit

Parts of the professional cleaning industry, specifically those involved with producing disinfectants and disinfecting systems, are booming right now.

However, many cleaning contractors throughout North America are facing some very challenging times, according to Ron Segura, president of Segura & Associates, which helps contractors in North and South America market and streamline their services.

“For instance, some contractors I work with have had to lay off scores of workers," says Segura. "That’s because their clients have closed their doors. Making matters worse, most have no idea when they will re-open.”

However, Segura says this situation will pass, possibly sooner than we think. In the interim, cleaning contractors should take advantage of these slow times so they are stronger when it does.

Among the things he suggests they be doing now are:

1. Revise cleaning proposals

Cleaning proposals will need entire sections now focusing on infection control.

2. Evaluate sales and marketing programs

These should be modified so that they emphasize infection control strategies.

3. Review employee files

Often pushed aside, cleaning contractors now have the time to make sure all records are up to date.

4. Examine employee applications

Contact applicants to see if they are still interested in employment once things pick up. 

“This may be more important than we realize," says Segura. "Some laid off workers may not be coming back.”

5. Review employee growth potential

Use this time to determine which team members should be considered for leadership positions.

6. Inventory cleaning equipment

Many contractors have no idea how many tools and machines they have. Now is the time to find out. Also, consider the age of these machines and their service records. Many older machines should likely be replaced.

7. Review customer complaints

“I often see trends in customer complaints," says Segura. "These trends, often overlooked during normal times, invariably indicate where training is needed.” 

8. Plan your come back strategy

“Would you be able to start servicing some clients if they opened their doors next week," asks Segura. "Be ‘Johnny on the spot.’ Be ready to go as soon as your customers call.”