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Servicon Systems has changed its name to simply “Servicon,” the Culver City, California-based commercial cleaning company announced in an email.

In addition to the shortened name, the company changed its tagline to “changing the face of the cleaning industry” and has also redone its logo.

“The refreshed brand aligns with Servicon’s forward-thinking philosophy, precise client focus and flat management structure which recognizes, values and appreciates all employees,” said the company in the email.