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Increasing awareness regarding menstrual health and hygiene, as well as growing female literacy rates, are some of the major factors anticipated to drive the global feminine hygiene market, according to a new report from Brandessence Market Research.
“Feminine Hygiene Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027” predicts that the global famine hygiene market will reach $27 billion by 2027, with a compound annual growth rate of 5.4 percent. The report had the market valued at $19.24 billion in 2020.
The feminine hygiene products referred to in the report are either disposable or reusable on the basis of material used to manufacture the product.
The female population and its hygienic needs are often overlooked. However, thanks to movements targeting issues like period poverty, the importance of quality feminine hygiene is getting more attention.
The report expects some of the key players in the global famine hygiene market to be Proctor & Gamble, Johnson & Johnson, Kimberly-Clark Corporation, and others.