New employees added

Sellars Absorbent Materials recruited two industry veterans to its sales leadership team. Larry Cook has joined Sellars as vice president of commercial sales and Paul Ihde has been hired as director of commercial sales. Combined, the two men have more than 60 years of sales experience.  

“I’m ecstatic we were able to secure two proven sales leaders who are bringing their wealth of experience and distributor relationships to Sellars,” says Tom Sellars, CEO of Sellars. “The expertise and insight Larry and Paul possess will help elevate our success as we continue to aggressively grow our business by expanding into new markets with new products.”

Cook comes to Sellars from von Drehle Corporation where he was director of Sales — Jan San. During his eight years with von Drehle, he led the re-engineering of the company’s 17-person sales force. This transition helped accelerate revenue growth, significantly increase the mix of high value products and elevate the value of von Drehle’s salespeople’s customer activity and contributions while maintaining the company’s culture and values. Cook is a firm believer in strong customer partnerships and is committed to a high standard of servant leadership and championing a culture of excellence. Prior to von Drehle, he served in a variety of sales leadership roles at xpedx, Reinhart Company and U.S. Foods.