Betco announced that Alex Rivera has joined Betco as the regional sales director for the Pacific Northwest. In this role, Alex will manage sales across Washington, Oregon, Idaho, and Alaska. He will drive Betco growth in this region and provide support through training and product demonstrations.

Alex brings over 20 years of experience in the janitorial and sanitation industry to Betco. He has a strong background in sales and has provided online training for new distributor sales representatives. Betco is excited about how his knowledge and previous experiences will benefit him in this role and across the company.