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Advertising jingles had their heyday when radio was the dominant entertainment medium between the 1930s and 1950s. Short, catchy tunes paired with memorable lyrics helped familiarize Americans with products such as Bryl Cream's A Little Dab'll Do Ya, Campbell's Soup's Mmm Mmm Good, and GM's See the USA in Your Chevrolet. But while most brands swapped out jingles with each new ad campaign or dropped them altogether, Roto-Rooter stuck with its iconic jingle ever since it was first performed live on Chicago's WLS Radio in 1954 by Captain Stubby and The Buccaneers.  

Over the years, Roto-Rooter featured its memorable Away Go Troubles Down the Drain jingle in various styles and genres, including country, R&B, and pop versions. Last year, Santa's elves sang the jingle in a new Christmas-themed commercial, and just this month Roto-Rooter unveiled a Halloween ad in which the jingle is sung in a stereotypical vampire accent.

To commemorate the Roto-Rooter jingle's 70th anniversary, Roto-Rooter asked its employees and artificial intelligence to perform and create versions of the jingle in the style of disco, reggae, and more. Roto-Rooter is also asking social media musical influencers to reimagine the jingle and reach a younger audience that may not be as familiar as their parents, grandparents who recognize the jingle.