Cleaning Company Unveils Futuristic Rebrand with Landmark Projections

Cleanology, a prominent office and commercial cleaning company based in the UK, has launched a vibrant new brand identity, marked by a live unveiling featuring projections of its new logo onto iconic London landmarks. This rebranding initiative, the culmination of a nine-month project involving input from customers, suppliers, staff, and stakeholders, coincides with the company's 25th anniversary and a record-breaking mobilization of £2 million in new contracts this month.

The live launch, streamed globally via LinkedIn and Instagram, introduced Cleanology's new logo: a heart icon rendered in striking shades of green and blue. The livestream showcased the new logo and a short video reel projected onto renowned London locations, including the Royal Festival Hall and Tower Bridge. Dominic Ponniah, CEO and Co-Founder of Cleanology, hosted the launch from the Royal Festival Hall, emphasizing that the new logo visually represents the care and attention the company brings to all facets of its operations.

Ponniah stated that Cleanology is fundamentally a "people business" and that the new branding better reflects its modern approach. He highlighted that effective cleaning extends beyond achieving perfect results, encompassing the dedication and care involved, such as the company's commitment to industry progress through science and innovation, and its focus on environmental stewardship through sustainable practices and planet-first technology. The company's new ethos is encapsulated in the statement: "This is not just about cleaning done well – it’s cleaning done right: for our people, for the planet, for your future."

Cleanology, previously recognized for its green and blue flag branding, recently achieved Gold Partnership Status with The Hygiene Bank, a UK charity addressing hygiene poverty. This recognition acknowledges Cleanology's ongoing efforts to support the movement, having raised over £117,000 for the charity in the past four years through various fundraising campaigns and staff participation.