Research and Markets announced the addition of "Green Cleaning: A Significant Element of Environmentally Sustainable Solutions" to their offering.

This report examines the market for green cleaning products in the United States, both for the household and away from-home arenas. It addresses green cleaning within the broader context of environmental sustainability and explores current market dynamics. It identifies key issues for companies to contemplate, whether they are entering the cleaning and maintenance products business or attempting to invigorate current sustainability programs. The primary emphasis of this report is cleaning chemicals, but the subject matter addresses the broader business of cleaning and maintenance products, including paper, plastic, and cleaning equipment.

For marketers of consumer and commercial cleaning products, this is a new era of sustainability. Cleaning companies must prepare for heightened consumer and user awareness regarding environmental sustainability and the implications that their products and services present to the future good of the planet. Sustainability is not a fad; it is a new imperative that will itself carry on into the future.

Mentioned in the report: Keys to Success; Market Dynamics; Acquisition Opportunities; Substitute Products and Sustainability; and Promoting Sustainability and Quantifying the Benefits of Green Cleaning.

Click here for more information on this report.