ACI Launches New Cleaning Initiative

The American Cleaning Institute (ACI) launched its new Discover Clean initiative, which will feature updated insights and information on cleaning products across ACI’s social media channels.

“In the wake of the COVID-19 pandemic, millions of people are using cleaning and hygiene products more than ever,” says Melissa Hockstad, ACI president and CEO in a press release. “Through ACI’s ‘Discover Clean’ campaign, we want to enhance consumer insights into how products and ingredients work and the safety and science behind product formulation.”

The weekly Discover Clean posts will be featured on ACI’s Facebook, Instagram and Twitter channels. This campaign is designed to provide people with reliable information and useful tips on soaps, hand sanitizers, fabric care products, cleaning products and disinfectants.

“As an industry, we are committed to creating an environment of understanding,” says Hockstad. “We want to maintain and build confidence in the products people depend on every day to play a vital role in protecting their health and enhancing their overall well being.”