AFFLINK, a provider of supply chain management has launched a new website.

“The new site was designed with the sole purpose of generating end-user demand in the various market segments our distributor members serve today,” says Michael Wilson, AFFLINK marketing director. 

“To maintain our position and continue to attract the leading distribution companies in the industry, we have to focus on providing top-line growth and market innovations that help our members compete in the new economy. This site is a big step in that direction.”
 
According to the company, the site enhances the integration of inbound marketing strategies, through: 


· Social Media efforts
· Public relations
· Webinars
· Videos
· Industry blogs
· Keyword search, or through one of many call-to-action points throughout the site.
 
“The new external site will be a dynamic marketing tool for us,” says Wilson. “From an analytical standpoint, we’ll be able to better implement and monitor our search engine optimization and marketing strategies —s hifting our tactics on a real-time basis to target those customers who will bring the most potential upside to the organization.”