The Association for the Healthcare Environment (AHE), of the American Hospital Association (AHA), unveiled its new professional education brand identity — ENGAGE. The new identity reflects AHE's position in providing on-target education pertaining to the healthcare environment. Each of AHE's professional education programs will operate under this master brand.

For over 25 years, AHE has helped countless professionals advance their careers and achieve success. ENGAGE brings together, under one brand, all of AHE's in-depth experience in professional education and career development through programs in critical knowledge, leadership development, best practices and trends, as well as Certified Healthcare Environmental Services Professional preparatory sessions and other continuing professional education offerings.

"The AHE brand, launched in 2010, conveys a sense of professional excellence," says Patti Costello, AHE executive director. "This strategic business decision leverages the strength of the AHE's brand while emphasizing a wide array of educational offerings and reflects AHE's commitment to career-long learning."

As part of the launch, AHE's professional education will now appear under AHE's new ENGAGE brand identity. "Unifying our offerings under the ENGAGE identity positions us as a complete resource for professional education and enables long-term program growth," Costello said.

For more information about AHE and ENGAGE educational programming, and to see the new ENGAGE logo, please visit www.AHE.org.