A sustainability initiative is one in which an organization's emphasis shifts from short-term economic gains to a long-term approach with a balance among economic, social and environmental considerations. And, according to Stephen Ashkin, the professional cleaning industry's leading advocate for sustainability, more organizations — including those in the professional cleaning  and building industries — are starting to adopt sustainability programs and initiatives.
 
Ashkin acknowledges that the first steps in the process can be some of the most difficult. However, he says, "There are ways organizations can make the process easier and help reach their sustainability goals much faster."
 
For instance, Ashkin suggests that organizations look to similar companies that have already started sustainability programs. "Very often, they will help guide you through the forest."
 
Other suggestions include:
 
Hire a consultant. While large corporations often hire a chief sustainability officer, a smaller company can do very well working with a consultant.
 
Be prepared for some tough questions. Stakeholders are going to want to know why the company should be undertaking such an initiative, along with the return on the investment.
 
Get the data. Find out where things stand now. "For instance, how can you say you are using less energy, water, or fuel today if you don't know what you were using two years ago? Have a benchmark to build from."
 
Identify goals and objectives. "Initially the goal may just be to reduce energy consumption, but as the definition of sustainability implies, sustainability initiatives become a core part of an organization's entire business model."

Get everyone involved. Sustainability is an attitude. "Because sustainability initiatives can define a company and its brand, it requires everyone in the organization to be on board."

Choose the right vendors. Select vendors that share the company's sustainability goals. "With everyone including vendors sharing the same mind-set, it is much easier for the program to succeed."
 
Always look for improvement. After a few months, step back and evaluate what has been accomplished. "Remember, sustainability initiatives are a journey. There is no end point."