The term “speed to market” originated with software companies and referred to getting new products on market shelves as quickly as possible. Today, we borrow the term to reflect the agility by which distributors are streamlining their daily business activities and servicing their customers.  For Sikes Paper Company in Atlanta, Ga., its rapid speed to market can be contributed to its implementation of DDI System’s inform software technology.

“Our world is all about speed,” notes Greg Truitt, vice president and general manager. “DDI has provided us the technology to literally change our speed to market. That ‘Goliath’ down the street who is spending millions of dollars, cannot begin to compete with us on our speed and customer responsiveness.”

The multi-dimensional features of DDI’s inform enable seamless integrations for various functions and departments.  They deliver speedy solutions for everyone in the company such as the accounts receivable person in the main office, the salesperson working from his car, and the customer service rep in a branch office. Under the single DDI System software solution, all departments are connected and experience “turbo-charged” speed in addressing market needs.