Report Buyer, the online destination for business intelligence for major industry sectors, has this week added a new report which predicts that the demand for industrial and institutional cleaning products in the US will grow to nearly $10 billion by 2012.

'Industrial & Institutional Cleaning Chemicals - US industry forecasts for 2012 & 2017', finds that widespread concern over disease transmission and tainted food supplies will be the primary drivers of the market. Apart from food safety and infection control, market gains will be boosted by the increasing presence of environmentally compatible formulations and better performing, multifunctional cleaners offering sanitising and other benefits.

Analysts point out that many major outlets such as food and beverage processing plants, foodservice outlets and retail stores handle significant amounts of food, and are growing ever more concerned about food safety. Great media attention to the issue has increased the awareness of proper food handling techniques, and the use of effective general purpose cleaners, formulated disinfectants and dishwashing detergents.

Also, the study finds that recurrent problems with E. coli and other pathogens in ground beef and other meat products will continue to boost demand for cleaning products.

The report finds that general purpose cleaners and floorcare products will remain the largest product categories, combining to account for about 40% of overall demand. Although there is a good potential growth opportunity for multifunctional general purpose cleaning products with greater convenience and user safety, the demand for these products will be restrained by market maturity and intense competition for market share.

The publication states that safety concerns will also promote gains for hand cleansers, which are increasingly formulated with antibacterial agents such as ethanol, isopropanol or triclosan, despite scientific findings suggesting that antibacterial cleaning products do not offer greater protection from microbial threats than conventional products.

To view this report in its entirety, click here.