Crown Mats & Matting has announced it is changing its name to Crown Matting Technologies.

"This change represents more than just a new name," says Vincent DePhillips, President of Ludlow Composites Corp. and the Crown Matting Technologies division.

"The [new] name connects us with our brand heritage but goes further with an inherent, ongoing promise to provide all our customers with the very best in customer support as well as product research and development. [This will help] our industry partners be successful and remain on the leading edge of innovation, while also adding value for our customers."

The name change comes two years after Crown Mats & Matting, along with parent company Ludlow Composites, was acquired by Desco Capital, a privately held company headquartered in Columbus, Ohio.

According to Adam Strizzi, Crown Matting Technologies Marketing Manager, innovation and superior customer service have always been part of Crown's DNA.

"We're just putting our commitment to discovery and modernization more 'front and center' in our brand communications. It's something we recognize is becoming more and more important to our customers, and we want to assure them, at every point, that we are dedicated to working harder to develop more advanced, more effective, and safer products on their behalf."

Along with the name change and rebranding program, Crown Matting Technologies has updated its logo to better align its brand identity with its business strategy.