Diamond Chemical Company Inc. of East Rutherford, New Jersey, a national manufacturer of laundry, warewash, floor care, housekeeping, disinfecting and sanitizing products, organic intermediates and industrial products announced the addition of Jim Basler as Regional Manager — New England area.

Basler brings 24 years of experience in the laundry industry, having previously served as a director of Operations and territory manager.

Basler will be overseeing operations in the New England area.