Travelers looking for guilt-free green getaways are finding them as more hotels and other businesses go green, the Orlando Sentinel reports.

A decade ago, environmentally friendly policies were enacted by hotels to save money. Now, they’re a way to market to an increasingly environmentally aware consumer base. Though only five hotels in the United States are U.S. Green Building Council Leadership in Energy and Environmental Design (LEED) certified, major hotel chains are encouraging green practices.

“This is the No. 1 trend in the hotel industry,” said Lisa Cole, a spokeswoman for Hilton Hotels in Miami.

The article also highlights the Florida Green Lodging Program. Click here for the full story.