20 years

HeatTrak, the pioneer of portable heated snow and ice melting mats, celebrates 20 years of innovation. Since its founding in 2004, HeatTrak has grown from a startup into an industry leader, selling over 840,000 mats and transforming how businesses and homeowners tackle winter safety and maintenance.

HeatTrak launched its first commercial heated mats in 2005 and introduced residential options in 2007. By 2009, its products were featured in major retailers like Costco, Home Depot, and Bed Bath & Beyond. These partnerships helped HeatTrak reach thousands of customers across North America.

In 2014, HeatTrak moved its headquarters from New Jersey to Atlanta while also shifting strategies to a direct-to-consumer model. The company acquired its manufacturing facility in Mexico in 2023, reflecting its commitment to quality and long-term growth.

"From a small operation to a leader in snow and ice melting technology, our 20-year journey has been defined by creativity, forward-thinking, and commitment to excellence," says Hillel Glazer, Founder and CEO of HeatTrak.

As HeatTrak enters its third decade, the company is focused on expanding its product offerings and introducing new technologies to meet evolving customer needs.

"While we celebrate our past, we are energized by the possibilities of the future," Glazer adds. "Our team is committed to building on our success and redefining how people handle winter challenges."