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Highlands is now representing Rust-Oleum, a manufacturer of protective paints and coatings for home and industrial use, including spray paint, wood stains, concrete floor coatings, cleaners and more.

Highlands is representing Rust-Oleum’s PRO Channel expanding their market share of their core paints and coatings business, while driving market awareness and growth of Rust-Oleum’s expanding jan/san category branded as Krud Kutter PRO and Concrobium PRO.

“We are excited to partner with Highlands,” says Nathan Owen, VP, Rust-Oleum PRO Channel. “We value their expertise in helping us grow within the janitorial, hospitality and office supply distribution channels.”

“Highlands is perfectly suited to drive growth and win market share for Rust-Oleum PRO across multiple B2B channels,” says Seth Raley, president, Highlands B2B. “Our team will work alongside them to proactively create opportunities and help grow sales.”