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Demand for surface disinfectant wipes is expected to remain elevated through 2026 due to trends related to the COVID-19 pandemic, according to a recent study from the Freedonia Group.

While demand for surface disinfectant wipes fell in 2021 from the pandemic-induced spikes of 2020, it remained well above pre-COVID-19 levels; consumers and nonresidential end users continued to purchase these products to protect themselves from potential viral exposure.

Major wipes suppliers have invested significantly in expanding their domestic production capacities for surface disinfectant wipes, in some cases enlisting contract manufacturers to help supplement their own lines.

It is expected that demand for surface disinfectant wipes will remain elevated as cleaning regimens in industrial and institutional settings that address healthcare associated infections (HAIs), foodborne illnesses, and other potential viruses continue to be rigorous. While consumer demand for these wipes will decline as households reorient their approach to reducing viral transmission, an expanded base of users will help demand remain above pre-pandemic levels.

U.S. Demand for Wipes to Grow 2.3 Percent Annually Through 2026

Demand for wipes is expected to advance 2.3 percent per year off a relatively high base to $4.3 billion in 2026. While this growth rate is relatively slow compared to historical norms, it stems from elevated market levels, as pandemic-related sales spikes for various wipes (notably disinfectant wipes in 2020), supply chain challenges, and higher raw material costs led prices for wipes to jump in 2020 and 2021, inflating market value in those years.

In unit terms, wipe demand growth will accelerate, supported by:

  • Consistent increases in the industrial and institutional market, with major submarkets like healthcare and foodservice returning to pre-pandemic levels of operation
  • Product development that improves the functionality and environmental profile of available personal care wipes, thereby increasing adoption among consumers

 

Access to the entire report outlining specific market trends can be found here.