InstructionLink/JanTrain congratulates the IICRC for its Lifetime TV debut, and for working with an actual IICRC-certified firm, Edelman Public Relations, and the producers of the Lifetime program, Designing Spaces to be featured in the following episode:
Creating a Healthier Living Environment: What to Look for When Working with a Professional
 
“This is an important step for the cleaning and restoration industries, since it uses the highly accessible medium of video and cable television to deliver an important message about our industry,” said Allen Rathey, president of InstructionLink/JanTrain. “The Public Relations Society of America (PRSA) of which we are members, makes it very clear that the future of media communications is going to be visual.”
 
According to a recent issue of Public Relations Tactics, a PRSA publication:
 
“The picture is the story. The rise of infographics, photo sharing and visual storytelling will push PR pros to deploy visual messages to compete in a crowded content market…This reflects a broad shift toward visual content in the digital space. As the saying goes, ‘a picture's worth a thousand words’ -  more important, it might also be worth your customer's attention.”
 
“IICRC has raised the bar for the entire cleaning industry by funding the development of this important television production on Lifetime TV.  The segment emphasizes the professionalism which characterizes well-trained workers and certified firms. Hats off to IICRC.”