Distributors will have new opportunities in education and training at the ISSA/INTERCLEAN North America 2016 and ISSA Convention in Chicago, IL, USA, October 25-28. The show, hosted by ISSA, the worldwide cleaning industry association, and its trade show partner, Amsterdam RAI, features an entirely re-imagined, more engaging education program to help distributors unleash their “untamed potential.”

This year’s lineup offers more than 60 sessions—including new flash sessions, workshops, panel discussions, and in-depth seminars—to assure attendees keep up on the latest business and industry trends and stay ahead of the competition. This year’s lineup will help distributors:
 • Discover new methods of saving money and increasing profits
 • Sell to Millennials and other audiences
 • Understand new industry innovations and technologies
 • Increase the sale of green/sustainable products.

In addition to the three ISSA keynote speakers, this year’s program includes ISSA Feature Speaker Ryan Estis, who will present Managing Breakthrough Performance in the New Economy on Tuesday, October 25, 4:00 p.m.-5:00 p.m. Estis is a top professional, leader, and consultant, who will show attendees new ways to improve business practices.

Distributor Highlights
Below are a few of this year’s educational highlights specifically tailored to distributors.

OMG: Connecting and Selling to Millennials
Speaker: Jim Pancero
Tuesday, October 25, 2016, 9:00 a.m.-10:00 a.m.
The Millennials (people under 40) are moving into major buying and decision-making positions. To sell to this group, you need to know how to speak their language. In this management-level program, you will hear how to blend the best of the "old school" relationship style of selling, that works with your Baby Boomer buyers, with the Millennial’s more electronic-driven buying model. A detailed workbook and action guide is included.

Deeper Dive: Boost Your Sales With Emotional Intelligence
Speaker: Dan McQuiston
Tuesday, October 25, 2016, 9:00 a.m.-10:45 a.m.
Far more than IQ, emotional intelligence—the ability to understand yourself and others— is a strong indicator for success. In this session, you’ll master the basics of emotional intelligence and how to use what you learn to gain new insights into yourself, and more importantly, better understand and approach your customers.

Sustainability: The (Surprising) Way to Make and Save Money
Speaker: Steve Ashkin
Tuesday, October 25, 2016, 10:15 a.m.-11:00 a.m.
Sustainability is far more than just a buzzword; the right program can save you money by reducing from warehouses operations and delivery vehicle expenses. In this session, you’ll learn how a sound program can also differentiate you from the competition and drive sales.

Crush the Competition With Sales Force Effectiveness
Speaker: Dave Frank
Tuesday, October 25, 2016, 1:15 p.m.-2:00 p.m.
How does your sales force stack up? Does your team have the skills to prospect, qualify, and close more business at better margins? Discover the science behind building a high-performing sales team in this session, where you will also uncover the secrets of best-in-class companies that make their numbers every year. You’ll walk away with proven strategies to hire better, coach more effectively, and most importantly, sell more. Bonus: This session includes free access to sales force effectiveness tools.
For the full listing of this year’s education offerings and to register for ISSA/INTERCLEAN North America 2016, visit www.issa.com/show.