ITW Dymon has selected Mulberry Marketing Communications as its public relations agency of record.

The relationship will be managed from Mulberry’s Southeast Regional Office in Jacksonville, Fla.

“We selected Mulberry for its extensive business-to-business public relations experience, especially within the cleaning and manufacturing industries,” said Rich Bucher, marketing director for ITW Dymon.  “The team’s strategic counsel and creative ideas will enable us to differentiate ourselves in a crowded marketplace.”

The company tapped Mulberry to execute a media relations strategy and develop content to increase brand awareness among cleaning professionals, facility managers and building service contractors (BSCs).  

“ITW Dymon has an impressive portfolio of unique products and has some exciting announcements in the works,” said Matt Serra, vice president, Mulberry Marketing Communications. “We’re looking forward to implementing a multi-faceted communications plan and leveraging our industry and media contacts to help ITW Dymon reach its target audiences.”