Hans Hummel, Global Marketing Manager for the Hygiene business within Lonza Consumer Care, will present “Emerging Pathogens & Viral Outbreaks: How to Address Market Demands with Hard Surface Disinfectant Wipes” at the World of Wipes (WOW) International Conference held from June 16-19 in Atlanta, Georgia.

In recent years, the demand for antimicrobial wipes has experienced robust growth. As regulated products, antimicrobial wipes can require significant investment and present complex challenges.

Mr. Hummel’s presentation will cover regulatory requirements to combat pathogens and the hurdles manufacturers and marketers’ of disinfectant wipes face in order to responsibly promote their products. Attendees will learn how the World Health Organization, the Center of Disease Control and Prevention and the Environmental Protection Agency work to provide the proper guidance for selection of disinfectant products. The presentation will take place on Thursday, 18 June, from 2:00 pm – 3:30 pm at the Hotel InterContinental Buckhead.

Mr. Hummel joined Lonza Inc. in 2012 as a Commercial Development Manager and currently holds the position of Global Marketing Manager, Hygiene, and is responsible for the Global Marketing program for disinfectant wipes within Lonza’s Consumer Care Division. Mr. Hummel works closely with Lonza’s regional teams to leverage their technical and regulatory expertise to expand and improve their available wipe offerings around the globe.

The World of Wipes (WOW) International Conference will bring together wipes professionals from top companies and experts to learn all about industry game changers, specialty materials for industrial wipes, fragrances, wet wipe preservatives, flushability and more.