According to the Chemical & Engineering News, the American public has an increasing interest in green cleaning solutions and manufacturers are answering their demands for environmentally friendly products.

"That a consumer products giants would venture into the market for so-called green cleaning products says a lot about how much the home care industry has changed in the past two years. Once solely the province of fringe players, green or sustainable cleaners are attracting the interest of big corporations in America and elsewhere. In such products, companies see both a growing market and a way to burnish their environmental credentials.

"This new interest is proving to be a wake-up call to chemical companies that supply the cleaning products industry. Simply providing ingredients that are safe and effective-long the chemical industry's primary goal-may not be enough anymore to satisfy customers who want to market their products as green."

A few ways in which cleaning product makers are trying to respond to the clamor for environmentally friendly products include:
• Using natural or naturally derived ingredients
• Reducing packaging and avoiding certain ingredients
• Developing products that generate less carbon dioxide during manufacturing and use

To read this entire article, including details about specific manufacturers and green products, click here.