Martin Midwest Group and parent company Sports Media Direct have partnered with Kalitta Motorsports for 2013 to oversee and manage marketing and advertising opportunities for ISSA manufacturers and distributor members to utilize the globally recognized National Hot Rod Association and ESPN television network for multifaceted advertising, track-side entertainment and mobile education centers.

Sports Media Direct will provide full activation and marketing services for customers interested in partnering with the Kalitta championship team of 10,000 horsepower race cars, their elite driver staff, and customized fleet of rolling billboards. The NHRA 24 event season which runs from February through November attracts viewers and fans within 33 of the top 50 DMA markets and reaches over 65 million television viewers per season on ESPN.