NISSCO (National Independent Sanitary Supply Companies) announces long-time industry marketing veteran Ginny Petru as its director of marketing, effective immediately.

Petru has specialized in marketing communications for the JanSan industry for over 20 years.  Her expertise includes various facets of marketing communication services including planning, consultation, and implementation of both internal and external marketing activities.  She has hands-on experience in advertising, public relations, sales collateral development, e-marketing, direct mail, graphic design, writing, and website development. Over the years she has been a well-respected contributor to many trade publications.

"Ginny's industry-specific experience makes her the perfect fit for NISSCO, its suppliers and its 225 independent distributor members as she can address our diverse and unique marketing needs," states Mark Bozich, president of NISSCO.  "By having Ginny on our team, our members will have access to a proven professional with a wide base of experience that is singularly committed to our industry.  You will not find that anywhere else."

In addition to her role as NISSCO's director of marketing, Petru will continue in her role as president of Petru & Associates, Ltd. as well as heading up the newest NISSCO partnership, AXIS GMO, which will be launched in early October.