Nanotouch Unveils New Brand Identity

Nanotouch Materials, provider of green, self-cleaning surfaces, unveiled a reimagined brand identity that includes a new name, corporate design, website and overall look and feel for its market-leading line of products.

Nanotouch Materials, founded in 2012, manufactures toxin-free, self-cleaning surfaces that are used in healthcare, hospitality, corporate, sports, education, commercial cleaning and facility management industries across the globe – the firm just eclipsed 10 million touchpoints in use. The name Nanotouch replaces NanoSeptic as part of the company rebranding.

“Our new name better communicates who we are and why thousands of safety-conscious facility managers have trusted our surfaces to foster a cleaner environment,” says Dennis Hackemeyer, co-founder of Nanotouch.

Coupled with the new product name is a new look and feel for Nanotouch Self-Cleaning Surfaces, which range from door handle wraps and sleeves to elevator button covers and portable mats. The designs, complete with a new Nanotouch logo, feature a patterned surface and sleek, clean palette meant not only to blend in with corporate and business aesthetics, but also to reflect a facility manager’s commitment to “healthy cleanliness” by using products that are free of harsh chemicals and heavy metals.

“The technology behind our surfaces hasn’t changed, but we believe our new brand engenders more understanding how our surfaces create hygienic spaces in public buildings,” says Mark Sisson, the other co-founder of Nanotouch Materials. “Enabling safer surfaces to exist exactly where and when they are needed –– and without toxins –– is the future of clean.”

In addition to the rebranding, Nanotouch has launched a revamped website that enhances and streamlines the e-commerce experience for customers. The website also adds industry specific enhancements like managing multiple facility addresses for facility managers.

"Numerous national surveys report that employees and tenants demand proof of what cleaning protocols are in place. Along with our new designs, our new website provides information for property and facility managers to provide that proof,” Hackemeyer says.

Nanotouch Self-Cleaning Surfaces work 24/7 to oxidize all organic contaminants using nanotechnology and the power of light. Customers include 26 leading pharmaceutical companies, the Top-10 commercial real estate service providers, each American professional sports league, 250 educational campuses, elite four- and five-star hotels, major financial institutions and all levels of government.