Network Services Company announcse the evolution and launch of a new corporate brand. The new corporate brand is designed for success - and NETWORK customers will continue to benefit from all that “Distribution by DesignTM” delivers.
“NETWORK has a rich 40-year history serving national and regional multi-site customers. For over four decades, our brand had remained relatively unchanged” commented Robert Mitchum, Chief Executive Officer of NETWORK. “The launch of the new NETWORK brand represents a significant step forward in the evolution of NETWORK, and reinforces our commitment to serving corporate account customers.”
To reinforce the new brand, NETWORK has launched three supporting elements:
Tagline – The new tagline, “Distribution by Design”, is more than a slogan, it is the way NETWORK does business. NETWORK delivers the efficiency and reach of a major North American distributor, but with the personal accountability of locally-based resources. This vast infrastructure enables NETWORK to offer deep industry expertise, customizable programs, and best-in-class products.
Website – The new website, www.networkdistribution.com, is targeted at corporations with multiple sites. It provides visitors with an innovative but personal approach to understanding the value of a NETWORK partnership.
Logo – The new NETWORK logo incorporates an updated color scheme, and a contemporary arrow graphic conveying forward movement and progress.
“This initial brand launch marks the beginning of a new era in marketing for NETWORK. In addition to our new logo, tagline, and website, we also have a number of additional elements in development, and we continue to look for opportunities to enhance our customers’ experiences through innovative programs and marketing tools”, said Kevin Rudd, Chief Marketing Officer of NETWORK. “With our new brand, the exciting new tools we are introducing, and our strong track record of success, we are well-positioned for the future.”
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