Osborn, a supplier of surface treatment solutions and finishing tools, announced it has added 50 industrial sales professionals to their distribution network. The new sales growth strategy was developed to provide more coverage and better market penetration to enable more effective and efficient growth, according to the company. 
 
The  industrial sales professionals are from JDF Associates, in the Northeastern and Southern regions, Surpless Dunn in the Midwestern region and Team Clark in the Western region. The sales force will be led by Osborn’s veteran sales team leaders in new roles: Todd Reasonover, national director of sales; Brad Smith, northeast regional sales manager; Chris Lyons, southern regional sales manager; Gregg Hohlt, midwest regional sales manager; and Michael Fulcher, western regional sales manager.
 
“This investment in our distribution network will further strengthen Osborn’s position in the market,” said Reasonover. “We are excited at the potential for growth and are confident that we will continue to deliver exceptional performance in everything we do.”
 
“The additions to our sales team are known for their technical backgrounds and end user experience,” said Mark Johnson, vice president, sales and marketing, Osborn. “Combined with our seasoned sales team management, this new strategy will continue to give our customers the optimal results that they have come to expect.”