A provider of electrochemically-activated solutions (ECAS) and application equipment for cleaning and disinfecting, PathoSans recently showcased a new brand logo and message, “The Clean That Says You Care."
“At PathoSans, we believe that cleaning is truly an expression of caring - about the well-being of your loved ones, your friends, your business, your reputation and even the planet,” said Jim McCann, director of marketing, PathoSans Technologies. “Schools no longer have to expose students, staff and other people to toxic chemicals that can do real harm. Neither do retailers, restaurants, hotels or building service contractors. If you care about the people in your life, you care enough to use PathoSans.”
The new PathoSans logo includes a spraying icon in the center of its logotype to give a subtle nod to its history and parent company Spraying Systems Co. The spraying icon also highlights the versatility of the PathoSans solutions. The solutions can be applied using spray bottles, floor care equipment, electrostatic sprayers and a variety of industrial application methods to clean and disinfect surfaces.
The featured colors – black and blue – demonstrate the power of cleaning. The first letters of the logo are black to signify the presence of soils and stains. The spray icon in bright blue cleanses the remaining letters, highlighting the cleanliness that facilities experience with ECAS.
“Our electrochemically-activated solutions are changing the culture of cleaning by making it safer and more environmentally friendly,” added McCann. “We are proud to help organizations uphold cleanliness and showcase their care and commitment to their customers, employees, residents and guests.”