Surface cleaning

The surface cleaning products market is poised to achieve a valuation of US$18.75 billion by the year 2033, with a projected compound annual growth rate (CAGR) of 5.1 percent during the forecast period from 2023 to 2033 according to research from Fact.MR. Currently, the market stands at US$ 11.40 billion.

Surface cleaning agents, also known as surface cleaning products, are specialized substances or formulas designed to effectively clean a diverse range of surfaces. These surfaces encompass worktops, floors, appliances, walls, glass, and more, targeting dirt, stains, dust, and other impurities. Typically available in liquid, gel, or spray forms, these products facilitate immediate surface cleaning.

Key Driving Forces Accelerating Market Growth

·         The COVID-19 pandemic heightened public awareness of hygiene and the importance of maintaining clean and sanitized surfaces. This led to a surge in demand for surface cleaning products as consumers and businesses sought to protect themselves from spreading infections.

·         Indoor air quality became a significant concern as people spent more time indoors. Surface cleaning products, particularly those with disinfectant properties, were used to reduce the risk of airborne diseases and create a healthier indoor environment.

·         Besides this, as per the CDC (Centers for Disease Control), hospital-acquired infections have led to around 1.7 million illnesses and 99,000 fatalities annually in the US. The United States is expected to achieve US $4.93 billion by 2033.

·         Manufacturers have been continuously innovating and improving surface cleaning products to meet the evolving demands of consumers. This included the development of eco-friendly, non-toxic, and biodegradable options, as well as products with enhanced efficacy against various pathogens.

·         The increasing popularity of e-commerce and online retail platforms provided greater accessibility and convenience for consumers to purchase surface cleaning products. This wider reach positively impacted market growth. Moreover, increased focus on cleanliness and aesthetics in homes and workplaces contributed to the growing adoption of surface cleaning products.

Vital Indicators Shaping the Future of the Industry

·         Continued awareness and concern about hygiene and health, driven by infectious disease outbreaks and public health initiatives, will likely sustain the demand for surface cleaning products. Moreover, growing environmental consciousness among consumers and businesses will drive the demand for eco-friendly, biodegradable, and sustainable surface cleaning products.

·         Also, ongoing innovations in cleaning technologies, such as advanced disinfectants, smart cleaning devices, and touchless cleaning solutions, will shape the market's future. Changes in government regulations and standards for cleaning and disinfecting products in various industries will influence product development and marketing strategies.

·         Other factors such as the aftermath of the COVID-19 pandemic will likely have lasting effects on cleaning habits and protocols, impacting the demand for surface cleaning products.

·         Besides this, changing consumer preferences and buying habits, including a preference for convenience, online purchasing, and product transparency, will shape the market's future. As businesses and institutions recover from the pandemic, their cleaning and hygiene practices will significantly drive the demand for surface cleaning products.

Challenges Hindering Market Growth

·         The market for surface cleaning products in North America is highly saturated, with numerous established brands and a wide range of products. Intense competition can make it difficult for new players to gain traction. Increasing awareness of environmental issues has led consumers to seek eco-friendly alternatives. Some conventional surface cleaning products may face scrutiny due to their environmental impact, leading to consumer hesitancy.