Every facility goes green for their own reason, but many have wondered how they can use it to promote their business. Hoteliers Hospitality & Travel News reported what hotels can do to gain visibility and awareness of the fact they are green.

First, determine what information you want to communicate. For instance, talk about energy efficiency, how the hotel meets current and future trends, how the staff has benefited from the changes and even structural changes that have been made. Next, determine your target audience. Finally, determine the best way to promote your hotel, whether through press releases, electronic newsletters or even e-zines.

Click here to review some specifics on how you can promote your green hotel.