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RedDot Brands, Reedsburg, Wisconsin, is a new player in the dispenser market. Established in 2015, the company offers customizable dispensers that build brand affinity, reinforce identity, and emphasize the story of their brand.
“Today’s distributors have such a challenge in bringing value-based solutions now that so many items are available on the Internet,” says Andy Ahrens, vice president and general manager. “We bring a one-of-a-kind total custom dispensing solution for the distributor to offer.”
RedDot Brands’ product line is centered on a core offering of the most commonly used automated and mechanical dispenser products with the option to be customized with color and logos to match company branding.
The company is dedicated to helping jan/san distributors regain market exclusivity with these products rather than making them widely available online. In addition, to help distributors, minimum order requirements for a custom mold is only 500 units.
“Distributors and their sales people work diligently to offer solutions and then fill a need with dispensing systems for towels and tissue,” says Ahrens. “It takes a tremendous amount of work, creative effort and talent to bring these solutions, but now so many of these items are offered on Internet marketplaces. The pioneering distributor can often times lose the business with so many choices for the end user.”
RedDot Brands is a part of Hankscraft Inc., who has nearly 100 years of design and engineering experience.
“We’re incredibly excited to bring our products to market,” says Ahrens. “We have spent many months researching the needs of various industries and we feel we have a solid solution for distributors and end users.”
To learn more about custom dispensing, check out this restroom branding article from Sanitary Maintenance.