Roadnet Technologies, Baltimore, Md., has selected Christopher Farmer as an Account Representative for its Coastal Territory. He was formerly a Senior Business Development Manager for Cirta Communications, LLC.

In his new position with the routing and scheduling software company, Mr. Farmer will satisfy the needs of existing, as well as identify and recruit potential new customers for Roadnet Technologies. This includes educating companies concerning Roadnet’s range of applications and products that offer vehicle routing and scheduling optimization, vehicle telematics, fuel management and real-time dispatch and GPS tracking for transportation fleets. Mr. Farmer will also assist customers throughout the technology evaluation stage.

Mr. Farmer brings more than fifteen years of diversified experience in sales and marketing, with a focus in the software and high technologies industries to Roadnet Technologies, a provider of transportation management and vehicle routing software. His other past positions include working as a Senior Account Executive for Integris, LLC; a Senior Account Executive for MCI Communications and a Senior Retail Account Representative for T. Rowe Price and Associates.

Mr. Farmer earned his Bachelor of Arts degree from the University of Maryland at College Park and presently resides in Baltimore, MD.  

“Christopher earned numerous awards in recognition of outstanding sales performances at Intergis, an indication of his outstanding skills and work ethic,” stated Len Kennedy, Chief Executive Officer of fleet management software company Roadnet Technologies. “He brings extensive experience and an in-depth understanding of companies requiring mobile resources and fleet management solutions, and represents a key addition to our sales team.”